How to Set Up a Meta (Facebook & Instagram) Ad

Step 1: Open Meta Ads Manager

• Log in to your Meta Business account.
• Go to Ads Manager.

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Step 2: Click “Create”

Choose your campaign objective.

Common objectives:

• 🎯 Awareness
• 🚀 Traffic
• 💬 Engagement
• 📩 Leads
• 🛒 Sales
• 📱 App Promotion

Example: If you’re promoting a digital marketing course, choose Leads or Sales.

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Step 3: Name Your Campaign

Example:

DM Course | Kerala | August 2026

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Step 4: Choose Budget

Daily Budget

• Example: ₹500/day

or

Lifetime Budget

• Example: ₹15,000 for 30 days

Choose:

• ABO if you’re testing audiences.
• CBO if you’re scaling proven ad sets.

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Step 5: Create an Ad Set

Conversion Location

Choose where you want people to convert:

• Website
• Instant Form
• WhatsApp
• Messenger
• Calls

Audience

Example:

• Location: Kerala
• Age: 18–35
• Language: English, Malayalam
• Interests:
  • Digital Marketing
  • SEO
  • Google Ads
  • Social Media Marketing
  • Entrepreneurship

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Step 6: Placements

• Advantage+ Placements (Recommended) lets Meta optimize where your ads appear.
• Or manually select placements such as:
  • Instagram Feed
  • Instagram Reels
  • Facebook Feed
  • Facebook Stories

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Step 7: Create the Ad

Add:

• Primary text
• Headline
• Description
• Image or video
• Call-to-action (CTA)

Example

Primary Text

Ready to start a career in Digital Marketing? Learn SEO, Google Ads, Meta Ads, AI tools, and more with practical training.

Headline

Admissions Open – Enroll Today!

CTA

Learn More

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Step 8: Publish

Review your settings and click Publish. Meta will review the ad before it starts running.

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How to Set Up a Google Search Ad

Step 1

Sign in to your Google Ads account.

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Step 2

Click New Campaign.

Choose an objective:

• Leads
• Website Traffic
• Sales

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Step 3

Select Search Campaign.

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Step 4

Enter campaign settings:

• Campaign name
• Locations (e.g., Kerala)
• Languages
• Daily budget

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Step 5

Add keywords.

Example:

• digital marketing course kerala
• seo course kochi
• google ads training
• digital marketing institute

Use phrase match or exact match where appropriate.

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Step 6

Write your ad.

Headline

• Best Digital Marketing Course
• 100% Practical Training
• Placement Assistance

Description

Learn SEO, Google Ads, Meta Ads, AI, and Analytics with expert trainers. Enroll today.

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Step 7

Choose a landing page.

Example:

https://yourwebsite.com/digital-marketing-course

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Step 8

Launch the campaign after reviewing all settings.

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Best Practices Before Launching

• ✅ Use high-quality images or videos.
• ✅ Match the ad to a relevant landing page.
• ✅ Install the Meta Pixel or Google Tag for conversion tracking.
• ✅ Define a clear audience.
• ✅ Use a strong CTA.
• ✅ Test multiple creatives and headlines.
• ✅ Monitor key KPIs such as CTR, CPC, CPL, and conversions.

Example Meta Ad Funnel for an Academy

Level	Example
Campaign Objective	Leads
Ad Set	Kerala, Age 18–35, Interests: Digital Marketing, SEO
Ad	Course video + “Admissions Open” copy
CTA	Learn More
Destination	Landing page or Instant Form
Success Metric	Cost per Lead (CPL)

A good workflow is to start with a modest budget (e.g., ₹500–₹1,000/day), test multiple audiences and creatives using ABO, and once you identify the best-performing combinations, switch to CBO to scale the campaign more efficiently.