How to Set Up a Meta (Facebook & Instagram) Ad
Step 1: Open Meta Ads Manager
- Log in to your Meta Business account.
- Go to Ads Manager.
Step 2: Click “Create”
Choose your campaign objective.
Common objectives:
- 🎯 Awareness
- 🚀 Traffic
- 💬 Engagement
- 📩 Leads
- 🛒 Sales
- 📱 App Promotion
Example: If you’re promoting a digital marketing course, choose Leads or Sales.
Step 3: Name Your Campaign
Example:
DM Course | Kerala | August 2026Step 4: Choose Budget
Daily Budget
- Example: ₹500/day
or
Lifetime Budget
- Example: ₹15,000 for 30 days
Choose:
- ABO if you’re testing audiences.
- CBO if you’re scaling proven ad sets.
Step 5: Create an Ad Set
Conversion Location
Choose where you want people to convert:
- Website
- Instant Form
- Messenger
- Calls
Audience
Example:
- Location: Kerala
- Age: 18–35
- Language: English, Malayalam
- Interests:
- Digital Marketing
- SEO
- Google Ads
- Social Media Marketing
- Entrepreneurship
Step 6: Placements
- Advantage+ Placements (Recommended) lets Meta optimize where your ads appear.
- Or manually select placements such as:
- Instagram Feed
- Instagram Reels
- Facebook Feed
- Facebook Stories
Step 7: Create the Ad
Add:
- Primary text
- Headline
- Description
- Image or video
- Call-to-action (CTA)
Example
Primary Text
Ready to start a career in Digital Marketing? Learn SEO, Google Ads, Meta Ads, AI tools, and more with practical training.
Headline
Admissions Open – Enroll Today!
CTA
Learn More
Step 8: Publish
Review your settings and click Publish. Meta will review the ad before it starts running.
How to Set Up a Google Search Ad
Step 1
Sign in to your Google Ads account.
Step 2
Click New Campaign.
Choose an objective:
- Leads
- Website Traffic
- Sales
Step 3
Select Search Campaign.
Step 4
Enter campaign settings:
- Campaign name
- Locations (e.g., Kerala)
- Languages
- Daily budget
Step 5
Add keywords.
Example:
- digital marketing course kerala
- seo course kochi
- google ads training
- digital marketing institute
Use phrase match or exact match where appropriate.
Step 6
Write your ad.
Headline
- Best Digital Marketing Course
- 100% Practical Training
- Placement Assistance
Description
Learn SEO, Google Ads, Meta Ads, AI, and Analytics with expert trainers. Enroll today.
Step 7
Choose a landing page.
Example:
https://yourwebsite.com/digital-marketing-courseStep 8
Launch the campaign after reviewing all settings.
Best Practices Before Launching
- ✅ Use high-quality images or videos.
- ✅ Match the ad to a relevant landing page.
- ✅ Install the Meta Pixel or Google Tag for conversion tracking.
- ✅ Define a clear audience.
- ✅ Use a strong CTA.
- ✅ Test multiple creatives and headlines.
- ✅ Monitor key KPIs such as CTR, CPC, CPL, and conversions.
Example Meta Ad Funnel for an Academy
| Level | Example |
|---|---|
| Campaign Objective | Leads |
| Ad Set | Kerala, Age 18–35, Interests: Digital Marketing, SEO |
| Ad | Course video + “Admissions Open” copy |
| CTA | Learn More |
| Destination | Landing page or Instant Form |
| Success Metric | Cost per Lead (CPL) |
A good workflow is to start with a modest budget (e.g., ₹500–₹1,000/day), test multiple audiences and creatives using ABO, and once you identify the best-performing combinations, switch to CBO to scale the campaign more efficiently.